喜相逢观点设计
韶光：2023.06业主：喜相逢项目类型：观点设计项目功能：品牌设计、标志设计、外立面设计、景不雅观设计
品牌管理与咨询：Leon Xu品牌与观点设计：Suàn品牌视觉设计：刘志杰建筑方案设计：总理、张超建筑表现设计：费迁、李佳
设计团队：宮設设计事情室
Xi Xiang Feng Concept Design
Date: 2023.06Client: Xi Xiang FengProject Type: Concept DesignProgram: Branding, Logo Design, Facade Design, Landscape Design
Brand management and consulting: Leon XuBranding and Conceptualization: SuànBrand Visualization: Zhijie LiuArchitectural Planning and Design: Zong Li, Zhang ChaoArchitectural Expression Design：Fei Qian, Li Jia
Design Team: Gong Design
Chapter1前期调研
项目地位于河南信阳浉河区，信阳位于河南省最南端，淮河上游，东临安徽，南靠武汉，是京广，京九“两纵”经济带的腹地，信阳市间隔明港机场43公里，312和107国道穿城而过，G4和G40在信阳东站附近交汇互通，地理位置素有三省通衢之称，项目地块间隔南湾湖景区大门也仅两公里，交通条件十分便利。
Project is located in Henan Xinyang Shihe District, Xinyang is located in the southernmost tip of Henan Province, the upper reaches of the Huaihe River, east of Anhui, south of Wuhan, is the Beijing-Guangzhou, Beijing-Kowloon “two vertical” economic belt hinterland, Xinyang City, 43 kilometres away from the airport in Mingkang, 312 and 107 National Highway across the city, G4 and G40 in Xinyang East Station near the intersection of interchanges, the geographic location of the three provincial thoroughfares, the project site from the gates of the scenic area of the Nanwan Lake is also only two kilometres, the traffic conditions are very convenient.
Chapter2品牌设计
“喜”：代表喜悦、快乐和幸福的情绪，象征新婚夫妇的喜悦之情和婚礼的庆祝氛围。”相”：表示相遇、相爱和相守。”逢”：意味着相遇和相聚。
” Xi “: representing the emotions of joy, pleasure and happiness.Symbolizes the joy of the newlyweds and the celebratory atmosphere of the wedding.”Xiang”: signifies meeting, loving and abiding together.”Feng”: means to meet and get together.
在中国文化中，喜鹊象征着喜悦、好运和吉祥。喜鹊是一种俏丽而活泼的鸟类，常常以成对的形式涌现。它们被认为是爱情和幸福的青鸟使，它们的涌现被视为吉祥的预兆。
In Chinese culture, magpies symbolize joy, good luck and good fortune.Magpies are beautiful and lively birds that often appear in pairs.They are considered messengers of love and happiness.Their appearance is seen as an omen of good fortune.
品牌标志Logo
喜相逢，营造的是一种相逢的喜悦。两只喜鹊相对展翅，象征喜鹊相逢时的吉祥与美好。
The Joyful Meeting creates a joy of meeting each other. The two magpies spread their wings opposite each other to symbolise the auspiciousness and beauty when magpies meet.
品牌色彩Color Palette
我们结合新人相逢时的喜悦感来设计品牌色彩。利用玫赤色喜庆、吉祥的象征意义来妆点品牌字体，授予品牌以吉祥、欢畅的喜庆氛围。这样的色彩选择给人以平和、愉悦的享受。
We designed the brand colours to incorporate the sense of joy that couples feel when they meet. We used the symbolism of rosy red to decorate the brand’s font, giving the brand an auspicious, cheerful and festive atmosphere. This colour choice gives people a sense of calm and pleasure.
参考设计Ref Design
为了突出品牌视觉设计的特点，我们综合了各项品牌视觉设计要素，力求打造一个完美的视觉符号以代表品牌文化，展现品牌代价，表示品牌功能。
In order to highlight the characteristics of the brand visual design, we integrated various brand visual design elements, and strive to create a perfect visual symbol to represent the brand culture, show the brand value, and reflect the brand function.
我们秉承着为品牌赋能，帮品牌发展，助品牌蜕变的路径和目标，精心为每一位客户打造专属自己的品牌内核与外不雅观，力求增强品牌的识别度与知晓度。
We are adhering to the path and goal of empowering the brand, helping the brand to grow, and helping the brand to transform, and we carefully create an exclusive brand core and appearance for each client, and strive to enhance brand recognition and awareness.
Chapter3设计构思
自然、浪漫、当代、梦幻。
Natural, romantic, modern and dreamy.
构成元素：自然、花园。
Component elements: nature, garden.
建筑本体大多利用白色材质，营造神圣浪漫的觉得。
Most of the building body is made of white material to create a sacred and romantic feeling.
玻璃花窗为建筑增长色彩。
Glass windows add colour to the building.
花海景不雅观与建筑共同营造浪漫庄园。
The floral landscape and the architecture together create a romantic manor.
蓝天、白云、树荫、微风，欢声笑语中的携手和祝福。韶光彷佛在这一刻停滞……梦想中的婚礼该是这样。
Blue sky, white clouds, shade, breeze, laughter hand in hand and blessing. Time seems to stop at this moment …… dream wedding should be like this.
平面方案展示Floor Plan Display
Chapter4外立面与景不雅观设计
园区一共分为接待中央、宴会中央、厨房等八栋建筑。我们为园区的接待中央、宴会中央分别做了外立面与景不雅观设计。
The park is divided into eight buildings including reception centre, banquet centre and kitchen. We did the facade and landscape design for the reception centre and banquet centre of the park.
接待中央
建筑为旧建筑改造，在根本构造不动的条件下，增加纵向造型及金属饰面以达到轻法度模范风格的效果。
The building is a renovation of an old building, and under the condition that the basic structure remains intact, vertical modelling and metal finishes are added to achieve the effect of light French style.
外立面1用大小不一的拱形门做根本墙体造型，再用金属花纹板和石材营造质感打造欧式风格建筑。
Use arches of varying sizes for the base wall moulding, then create texture with metal patterned panels and stone to create a European style building.
外立面2采取金属穿孔板作为背景饰面，打造倾向当代风格的建筑。
Perforated metal panels were used as a background finish to create a building that favours a contemporary style.
外立面3采取金属与铝板的反差进行设计，将疏密不同的造型拼接在一起形成比拟关系。
Designed using the contrast between metal and aluminium panels, the sparse and dense shapes are spliced together to create a contrasting relationship.
外立面4结合拱形花窗，将外立面营造出截断的视觉效果，打造法度模范风格建筑。
Combined with arched flower windows, the facade creates a truncated visual effect to create a French style building.
外立面5将镜面铝板与长条灯带进行结合，营造渐变序列，打造当代风格建筑。
Mirrored aluminium panels are combined with long strips of light to create a gradient sequence for a modern style of architecture.
外立面6将长方形方格设计进行疏密比拟排列，再加上灯光晕染氛围，打造当代法度模范风格建筑。
The rectangular square design is sparsely and densely arranged in a contrasting arrangement, coupled with lighting to halo the atmosphere, creating a modern French style architecture.
景不雅观设计我们追求自然之美，将大自然的一草一木作为元素贯穿到设计理念之中，呈现一个人文与自然高度领悟的建筑空间。
We pursue the beauty of nature and use every blade of nature as an element throughout the design concept, presenting an architectural space with a high degree of integration of humanity and nature.
主宴会厅由六栋分别朝向不同方向的独立建筑组成，建筑主色调为浅色调。为了凸显质感与氛围，我们增加了金属材质与镜面花窗的设计，使得每一栋建筑拥有自己的特色。让顾客在当代与法度模范复古风格中游走，以知足不同种类的审美需求。
The main ballroom consists of six separate buildings facing in different directions with light colours. In order to emphasise the texture and ambience, we have added metallic materials and mirrored windows to give each building its own character. This allows customers to move between modern and French vintage styles to satisfy different kinds of aesthetic needs.
Our Team设计团队
G O N G D E S I G N宮 設 设 计
“宮設”是GIP集团旗下的海内首家垂直于婚礼商业空间全案设计做事商。
集团旗下有：建筑设计、构造设计、室内设计、景不雅观设计、商业空间设计、宴会设计、广告公关、道具制作工厂等8大百口当链子公司。
宮設的商业理念是为了让甲方盈利，不是让甲方得到一个有价无市的艺术品。
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